Waterlines, Inc
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WHO we are: A professional manufacturers' representative agency, founded in 1985 by Steve Swirsky, President, and Ray Gunder, (former) Vice President, combining over 50 years in the sales of water-related backyard products in the northeast. Our main office is located in North Haven, Connecticut.

WHAT we stand for: The premise that all manufacturers want steady and consistent growth through quality, credit-worthy distributors. The name of our game is "Pull-Through" marketing. We spend 90% of our time selling to the distributor's customers and bringing the business back through distribution.

HOW we work: Through developing and maintaining excellent relationships with the "key players" -- the best distributors -- to help them market and sell products to the best dealers, contractors, retailers, and OEMs throughout our territory.

WHEN we operate: Our six-person outside sales staff, as well as our inside sales and support staff, develop marketing strategies and generate sales five days a week, fifty-two weeks a year.

​WHERE we operate: Concentrating primarily on the pool and spa markets, our sales people cover the East Coast from Maine to the Carolinas and as far west as Pittsburgh, PA.

Waterlines
​Mission Statement

​Our goal is to provide our vendors, distributors and customers with highly-motivated, professional sales people to provide truly outrageous service through:
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•Dynamic, enthusiastic sales presentations
•Impeccable follow-through
•Innovative sales and marketing idea
•Outstanding training sessions

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When you think water... think
Waterlines, Inc.

282 State Street, North Haven, CT 06473

Tel: 203-691-9388 • Fax: 203-691-9571
E-mail: info@waterlinesinc.com